Explore
Entrepreneurship after 50: Is It Right for You?
Many midlife entrepreneurs choose to create their businesses backwards. They back into entrepreneurship after 50 rather than actually choose it. After trying to find a job without success after a year or two, I’ll hear a midlifer say, “I guess I’ll just have to start a business.” And that statement right away lets me know…
Read More
Finding Your Business Idea:
Taking the Short Cut at the Intersection of What & Who
Knowing What you want to do is one part of creating your business. Identifying Who you want to serve, and figuring out your Where, When, Why and How are also crucial to your success. These are the same ‘5 Ws’ we learned back in English class. The keys to write a news article just like…
Read More
Etiquette and the Start Up Spy:
Learning from those who already have the kind of business you want
When you get a new idea for a business to start up, it can be hard to contain your excitement. Conducting market research and gaining an understanding of your competition is absolutely essential to good business start up. And identifying those who are already doing what you want to do — so you can learn…
Read More